New YouTube Music Studios to open at The BRIT School for emerging talent
Today leading music industry charity, The BRIT Trust, and YouTube Music are announcing a brand new YouTube Music Studio at The BRIT School to help young and emerging musicians/artists share their talents with the world through video. Created with support from YouTube Music, The YouTube Music Studios at The BRIT School will help foster the growing talent of young London creatives.
This announcement builds on the partnership between YouTube Music and The BRIT Awards – which raises funds for The BRIT Trust, with YouTube Music being the Official Music App of the BRITs 2019 and with YouTube the show’s official international livestream partner.
The YouTube Music Studio, which will represent a complete refurbishment of The BRIT School’s existing TV, film and media production suite, will feature state-of-the-art equipment that will include a 16-channel audio desk, three studio cameras, playback screens, and monitors.
The YouTube Music Studios at The BRIT School will open their doors later this year. Students will be able to use the space, facilities and equipment to create videos that allow them to realise their creative visions. YouTube Music will also provide mentoring, masterclasses and other guidance to help the students fulfill the opportunities and potential in video creation.
Support for this studio is part of YouTube and YouTube Music’s continued commitment to fostering the next generation of music talent in the UK and across Europe. For example, YouTube Music has supported East London Arts and Music since 2017, aligned with its mission of improving access to the creative industries. It has seen tremendous success since its opening, and already has worked on over 100 projects with the creative industries and has an alumni of over 200 that has already gone on to do brilliant things within these industries.
Azi Eftekhari, Head of Music Content Partnerships, UK and Ireland, commented: “We’re passionate about the work that The BRIT school does, and we’ve been lucky to be able to support them for a number of years across several partnerships at Google. YouTube Music has seen first-hand the power that video can have in transforming the lives of emerging musical artists. We are committed to fostering the next generation of talent in the UK and are so pleased to be working with The BRIT Trust on the launch of the YouTube Music BRIT Studios. We look forward to seeing the success of future students from the programme and the impact they have on the world of music in the UK and beyond.”
Stuart Worden, The BRIT School Principal, commented: “This is an exciting opportunity to have world class facilities that will help train our students to work in a creative sector that is growing at a rapid rate. The BRIT School has always celebrated new voices in music, performing arts, TV, film and digital arts. This major refurbishment will allow us to develop the talent of thousands of creative artists for years to come.”
The BRIT Trust, which is funded largely by proceeds raised through the annual BRIT Awards, exists to promote education and wellbeing through music, and to date has distributed over £21 million to a range of progressive causes and charities, including The BRIT School, East London Arts and Music (ELAM) and Nordoff Robbins music therapy.
John Craig OBE, Chairman of The BRIT Trust, commented: “One of the challenges of running The BRIT School is ensuring that the students have access to the latest equipment and technology. This incredible support from YouTube ensures that our TV studios and radio suites on the School’s site in Croydon can now replicate the professional world as this is critical for them if they are to succeed when they leave and go onto jobs in the industry.”